If there’s one genuine “thought leader” in the Internet marketing niche, it’s most certainly Rich Schefren.

Last year, starting with the Internet Marketing Manifesto, Rich brought out a series of reports that “told it how it is” when it comes to the chances of someone building wealth through selling on the web. Among other things, he made the distinction between “opportunist” on the lookout for the latest “get rich quick scheme” and the “entrepreneur” who genuinely wants to build a business that has and offers value. Needless to say, entrepreneurs are the ones who build lasting wealth… while opportunists end up with nothing but dreams that never get realized. Rich explains why in the Internet Marketing Manifesto and the reports that followed.

Earlier this year, Rich Schefren released the Attention Age Doctrine Part 1, and just now he’s followed it up with the Attention Age Doctrine Part 2.

==> Attention Age Doctrine Part 2

What can I say - the Attention Age Doctrine Part 2 is a must-read for anyone who wants an insight into the current trends in Internet marketing (and marketing in general). Rich has already shown exemplary foresight with his observations in previous reports. Just as convincing are the arguments he makes in the Attention Age Doctrine Part 2.

Arguments about what? Arguments about how to build a successful business FAST… despite the mounting competitive pressures you face online.

Along with Eben Pagan, who I’ve mentioned in a previous post, Rich Schefren is one of the few Internet marketing authorities - or, if you prefer “Internet marketing gurus” - who I listen to. I urge you to do the same. Get the report here:

==> Attention Age Doctrine Part 2

And let’s discuss some of it in future posts.