I just saw Internet marketer John Reese’s “Shocking Video”. When he started talking, I thought he was blowing a lot of hot air. I mean, how “shocking” is an announcement about Internet marketing really going to be? But when he revealed the surprise…

…I was actually surprised. (”Shocked” would be a tad too strong!) I was surprised because John Reese really did say the very opposite of what both he and most other “Internet marketing gurus” have been saying for years.

Now, at the end of the video John pitches his upcoming webinar. This video is in fact a sales promotion, but it’s done so well that you genuinely come away thinking that you’ve learned something. So if it’s still up by the time you’re reading this, go take a look:

==> http://www.income.com/shockingvideo.html

If the video is not still up… or you want me to reveal the surprise before you see it… read below. If you don’t want it the surprise to be spoiled…

..stop reading now!

Still with me? Okay, well I really can’t explain the surprise as well as John does in the video. In fact, when I say it, it may not sound surprising at all.

Well, here’s the thing. The “surprise” itself is not surprising… it’s what many people involved in Internet marketing have always known but not necessarily admitted. What’s surprising is that an Internet marketing guru like John Reese has come out and performed a 360 turnaround on behalf of himself and his fellow gurus.

The surprise is that: the best online business is… marketing to Internet marketers!

Now, I don’t necessarily agree about this being the “best” online business. What’s “best” for me, won’t necessarily be “best” for you. But John Reese mounts a convincing argument about why it is a great business, and debunks quite a few myths in the process.

If there’s one genuine “thought leader” in the Internet marketing niche, it’s most certainly Rich Schefren.

Last year, starting with the Internet Marketing Manifesto, Rich brought out a series of reports that “told it how it is” when it comes to the chances of someone building wealth through selling on the web. Among other things, he made the distinction between “opportunist” on the lookout for the latest “get rich quick scheme” and the “entrepreneur” who genuinely wants to build a business that has and offers value. Needless to say, entrepreneurs are the ones who build lasting wealth… while opportunists end up with nothing but dreams that never get realized. Rich explains why in the Internet Marketing Manifesto and the reports that followed.

Earlier this year, Rich Schefren released the Attention Age Doctrine Part 1, and just now he’s followed it up with the Attention Age Doctrine Part 2.

==> Attention Age Doctrine Part 2

What can I say - the Attention Age Doctrine Part 2 is a must-read for anyone who wants an insight into the current trends in Internet marketing (and marketing in general). Rich has already shown exemplary foresight with his observations in previous reports. Just as convincing are the arguments he makes in the Attention Age Doctrine Part 2.

Arguments about what? Arguments about how to build a successful business FAST… despite the mounting competitive pressures you face online.

Along with Eben Pagan, who I’ve mentioned in a previous post, Rich Schefren is one of the few Internet marketing authorities - or, if you prefer “Internet marketing gurus” - who I listen to. I urge you to do the same. Get the report here:

==> Attention Age Doctrine Part 2

And let’s discuss some of it in future posts.