Here’s a “report” called: “The PETE Report: An Expose Of An Industry Gone Wrong”:

==> The PETE Report

“PETE” stands for “Pink Elephant Truth Exposed” and the report supposedly reveals a few home truths about Internet marketing that, apparently, the “gurus” don’t want you to know…

Like the fact that only 4% of Internet marketers many any substantial money from their efforts. (Read the report to find out what this figure is - you might be surprised).

I’m not sure where this figure comes from, or how statistically reliable it is, but it sounds about right.

Of course, this report is simply a prelude to selling you… yet another Internet marketing course or program. And if you look at the opt-in page, and the report itself, with all the glaring fonts and tick-boxes you’ll see that it’s just as hypey as everything else in the Internet marketing niche.

Well, if that’s what gets people to opt-in, read the report, and ultimately buy what follows, I guess that’s to be expected. (And heck, the only reason I know about it is because I joined the affiliate program!)

Still, the report doesn’t really reveal anything particularly mindblowing. If anything it skirts the true pink elephant in the room: that the main reason why so many people “fail” in Internet marketing has much, much more to do with THEM and much less to do with what the Internet marketing gurus teach or don’t teach.

As the saying goes:

“You can lead a horse to water… but you can’t make it drink.”

Here’s the report:

==> The PETE Report